B2B marketing requires a specialized understanding of how to identify, connect, and engage with decision makers. Typically the sales cycles are longer and involve a much more rigorous understanding of how the B2B buyers educate themselves during the buying process.
Even in a B2B environment, over 60% of the buying process is conducted online before they ever contact the company. Hence it is imperative to position a business so information is readily available and the audience is appropriately engaged with at the various stages of the buyers funnel. Your B2B marketing agency needs to consider components of content marketing, marketing automation, inbound marketing, as well as paid, organic and social media techniques when coming up with an integrated online marketing strategy.
At WSI we have a proven track record with B2B lead generation through multiple online channels. Let us analyze your current online presence and develop an effective B2B marketing strategy to grow your business.
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